When AI answers —
who gets cited?

Answer Engine Optimization and AI-assisted processes for your business. I don't just tell you what's changing — I show you how to DO it. With the right tools, the right steps, the right processes.

The AI landscape shifts daily. The companies that start now claim territory.

The rules are changing — right now

This isn't gradual evolution. It's a structural break. And it's happening as you read this.

In a single Holiday Season 2025, $262 billion (Salesforce, 2025) in retail revenue flowed through AI agents — not through Google, not through classic search. Through AI that recommends, compares, and buys. 58.5% of all US Google searches now end without a single click (SparkToro/Datos, 2024) — the AI answers directly on the results page.

Amazon Rufus

Amazon's AI assistant recommends products that aren't even on page 1 — because it ranks by relevance, structure, and context, not by position. 36% of Rufus recommendations come from outside the top 10. (Flipflow, 2025)

Google's market share

For the first time since 2015, Google's search market share dropped below 90%. ChatGPT, Perplexity, Claude — they're taking share. And they cite different sources than Google. (StatCounter, 2025)

Visibility in AI answers

67% of all top ChatGPT citations are sources businesses can't influence — regardless of how well they rank on Google. (Ahrefs, 2025)

A lot happening — but also a lot of opportunity. The companies that understand this now will have a lead that's nearly impossible to close in two years.

How-To, Not Just Know-How

Plenty of people explain what AEO is. My work shows you how to actually do it — which tools to use, which steps to take, which processes to build.

01

Understand

What's actually happening in the AI landscape? Where does your business stand today? What are your gaps and your opportunities? Assess your readiness and maturity before you act.

02

Master the Tools

Put Claude, ChatGPT, and agent systems to work — concretely. RAG pipelines, MCP servers, AI agents — not as tech-nerd trivia, but as practical tools for your daily business operations.

03

Build AI Processes

AI-Assisted Processes. Human + AI as a team. Where does AI investment pay off, and where doesn't it? How do you integrate AI tools into existing workflows?

The data speaks for itself

$262B Holiday retail revenue driven by AI agents in a single season (2025) (Salesforce, 2025)
250M Users on Amazon Rufus — the AI assistant that drives purchase decisions (Azoma AI, 2026)
67% of top ChatGPT citations are sources businesses cannot influence (Ahrefs, 2025)
36% of Rufus recommendations come from products not on page 1 (Flipflow, 2025)

Former eBay AI advisor. PhD in Communications. I test AI tools daily — I show you what works.

I'm Jan Richter — AEO strategist, AI implementation advisor, and former Head of PR at eDarling/Affinitas. I've audited AI visibility for brands like eBay, running hands-on AEO research with Gemini and ChatGPT. I know what makes AI cite you — because I test it every day.

PhD in Communications from Freie Universität Berlin. 20+ years in strategic communications. From classical PR to SEO to AEO — I've walked the path and I'll show you the way.

More about me

Academic Background

PhD (Dr. phil.) — Freie Universität Berlin
Communications & Media Studies

Hands-On Experience

eBay AI Implementation · Scholz & Friends · Government clients in Germany

The companies that start now
claim territory.

In 30 minutes, we can figure out exactly where your business stands in AI answers — and what to do about it. Here's the data. Here's what to do.

Book a 30-minute discovery call