About

Dr. Jan-Pierre Richter

AEO strategist and AI implementation advisor. Practitioner, not theorist.

Jan Richter, AEO strategist, AI implementation advisor, and former Head of PR at eDarling/Affinitas. PhD in Communications, FU Berlin.

I've audited AI visibility for brands like eBay. I know what makes AI cite you, because I test it every day. My path ran from classical PR and communications consulting through SEO to what's changing everything right now: Answer Engine OptimizationAnswer Engine Optimization
Structuring content so AI systems cite you as a source. and AI-assisted processes.

I didn't wait for a study to tell me something was shifting. I saw it in my own work: in how I research, how clients ask questions, how information gets found. At some point it became obvious: this isn't a trend. It's a structural break.

Over 20 years consulting companies on communications, from government agencies to mid-market businesses, from campaign strategy to digital transformation. AEO is the next logical step. And I'm glad I moved on it early.

Dr. Jan-Pierre Richter, AEO Strategist and AI Implementation Advisor
Why AEO

The moment it became clear: this changes everything.

Working on eBay's AI visibility made it concrete. I was systematically analyzing how one of the world's largest e-commerce companies was being cited, or not being cited, across AI platforms. The results were stark: products and listings that ranked excellently on Google simply didn't appear in Gemini and ChatGPT answers.

That wasn't an edge case. It was a systematic shift: ChatGPT, Gemini, and Google AI Overviews operate by different rules than classic search engines. They don't primarily evaluate backlinks and technical ranking factors; they look for structured, credible, machine-readable content. Companies that don't understand those rules are invisible to a growing share of their target audience.

AEO has been the core of my consulting work ever since. Not because it's a buzzword, but because it works. And because the right time to start is now, not in two years.

My approach

I show what I do, not what I've read.

I work with Claude, ChatGPT, and agent systems every day. Not as a hobby, but as core tools of my consulting practice. RAGRetrieval-Augmented Generation
AI checks your knowledge base before answering, so it knows your business, not just the internet. pipelines, MCPModel Context Protocol
Open standard that lets AI assistants connect to your tools: CRM, email, calendar. servers, and AI agents: I build and use these systems myself. That's the difference between a consultant who assembles slides from whitepapers and one who shows you how to implement it today, concretely, practically.

The AI landscape moves fast. What I show you in a workshop isn't last year's state of the art; it's what's working right now. I keep pace so you don't have to do it alone.

My commitment: After a workshop with me, your team can use what we covered the next morning. Not someday.
Career

Professional background

  • AEO Strategist & AI Implementation Advisor
    Freelance, Richter Kommunikation, Berlin
  • Head of PR
    Affinitas GmbH (eDarling), Berlin
  • Strategy & Concept Consulting
    Scholz & Friends Agenda, Berlin
  • Freelance Strategist, Communications Consultant & Editor
    incl. komm.passion and WE DO communication
  • PR Consulting
    Johanssen + Kretschmer, Berlin
  • Freelance Associate
    Scholz & Friends Berlin
Academic background

Substance behind the practice.

Academic depth and hands-on experience aren't opposites; they reinforce each other.

  • ◆
    PhD (Dr. phil.), Freie Universität Berlin Department of Communication and Media Studies
    Dissertation: Integrated 360° Communications
  • ◆
    Diploma in Communications, Universität der Künste Berlin (UdK) Focus: Communication and Media
  • ◆
    BA in Business Administration, Berufsakademie Schleswig-Holstein Business fundamentals and management
Clients

Who I've worked with.

Over 20 years of consulting, from traditional communications to AEO and AI integration.

  • eBay SEO consulting and AI implementation advisory, reference case for AEO research with Gemini and ChatGPT
  • Multiple German federal government agencies Communications strategy, event management, PR and campaign development
  • Major private health insurance company Crisis communications and editorial management
  • National energy provider Online and PR editorial
  • GloboTur Brazil Travel Specialist Website concept including SEO consulting

Some client names anonymized by request (confidentiality agreements).

Why CiteWert instead of a big agency?

  • You get me, not a junior team. At large agencies, the senior shows up for the pitch, then a trainee runs your project.
  • I work with Claude, ChatGPT, and agent systems every single day. Not as a consultant who builds decks about AI, but as a practitioner who uses it.
  • How-To, not theory. After the workshop, your team can work with the tools independently. No dependency, no retainer trap.
  • SMB budget, not enterprise pricing. I know the reality of mid-market companies, and I price accordingly.
Contact

Let's talk.

Whether it's strategy consulting, a workshop, or a quick question, I'm happy to connect. Direct, concrete, no sales pitch.

Book a discovery call