Understand
What's actually happening in the AI landscape? Where does your business stand today? What are your gaps and your opportunities? Assess your readiness and maturity before you act.
Answer Engine Optimization
When AI answers —
When AI answers —
who gets cited?
Answer Engine Optimization and AI-assisted processes for your business. I don't just tell you what's changing — I show you how to DO it. With the right tools, the right steps, the right processes.
The AI landscape shifts daily. The companies that start now claim territory.
The Situation
The rules are changing — right now
This isn't gradual evolution. It's a structural break. And it's happening as you read this.
During the 2025 US Holiday Season, $262 billion (Salesforce, 2025) in online retail revenue was influenced by AI — not through Google, not through classic search. Through AI that recommends, compares, and buys. 58.5% of all US Google searches now end without a single click (SparkToro/Datos, 2024) — the AI answers directly on the results page.
Amazon Rufus
Amazon's AI assistant recommends products that aren't even on page 1 — because it ranks by relevance, structure, and context, not by position. 36% of Rufus recommendations come from products that don't appear on Amazon's page 1. (Flipflow, 2025)
Google's market share
For the first time since 2015, Google's search market share dropped below 90%. ChatGPT, Gemini, Claude — they're taking share. And they cite different sources than Google. (StatCounter, 2025)
Visibility in AI answers
67% of all top ChatGPT citations are off-limits to traditional marketing outreach — regardless of how well they rank on Google. (Ahrefs, 2025)
A lot happening — but also a lot of opportunity. The companies that understand this now will have a lead that's nearly impossible to close in two years.
My Approach
How-To, Not Just Know-How
Plenty of people explain what AEOAnswer Engine Optimization
Structuring content so AI systems cite you as a source. is. My work shows you how to actually do it —
which tools to use, which steps to take, which processes to build.
Master the Tools
Put Claude, ChatGPT, and agent systems to work — concretely.
RAGRetrieval-Augmented Generation
AI checks your knowledge base before answering — so it knows your business, not just the internet. pipelines, MCPModel Context Protocol
Open standard that lets AI assistants connect to your tools — CRM, email, calendar. servers, AI agents — not as tech-nerd trivia,
but as practical tools for your daily business operations.
Build AI Processes
AI-Assisted Processes. Human + AI as a team. Where does AI investment pay off, and where doesn't it? How do you integrate AI tools into existing workflows?
What I Offer
Services
From audit to implementation — everything from one advisor who actually does the work.
AEO Strategy Consulting
Current-state analysis of your AI visibility, comprehensive audit, prioritized roadmap with concrete next steps and measurable outcomes.
Learn more →How-To Transfer Workshops
Full-day workshops with live demos and hands-on work with AI tools — so your team doesn't just know, they can actually do it.
Learn more →AEO Research & Studies
Industry-specific studies on AI visibility, competitive intelligence — solid data as the foundation for decisions, not guesswork.
Learn more →Technical AEO & AI Integration
Schema.org implementation, content structuring for AI readability, integration of AI tools into existing systems and workflows.
Learn more →
Who It's For
Who is CiteWert for?
✓ Right for you
- SMBs (10–500 employees) that want to be visible in AI answers
- Marketing heads who want to understand AIO and implement it internally
- CEOs who want to know: "What does AI mean for my business — concretely?"
- Teams that want to use AI tools but don't know where to start
✗ Not the right fit
- Enterprises with their own AI department
- Companies looking for a full-service agency
- Those who only need classic SEO
Experience
The foundation of CiteWert
Before CiteWert, Dr. Jan-Pierre Richter advised companies like eBay on SEO and AI implementation, developed communication strategies for German government agencies, and created campaigns for major brands like Techniker Krankenkasse.
More about my experience
Numbers & Facts
The data speaks for itself
$262B
Online retail revenue influenced by AI (Holiday Season 2025) (Salesforce, 2025)
250M
Users on Amazon Rufus — the AI assistant that drives purchase decisions (Amazon/Azoma AI, 2025)
67%
of top ChatGPT citations are off-limits to traditional marketing outreach (Ahrefs, 2025)
36%
of Rufus recommendations come from products not on page 1 (Flipflow, 2025)
Start Now
The companies that start now
The companies that start now
claim territory.
In 30 minutes, we can figure out exactly where your business stands in AI answers — and what to do about it. Here's the data. Here's what to do.
Book a 30-minute discovery call