About

Dr. Jan-Pierre Richter

AEO strategist and AI implementation advisor. Practitioner, not theorist.

Jan Richter — AEO strategist, AI implementation advisor, and former Head of PR at eDarling/Affinitas. PhD in Communications, FU Berlin.

I've audited AI visibility for brands like eBay. I know what makes AI cite you — because I test it every day. My path ran from classical PR and communications consulting through SEO to what's changing everything right now: Answer Engine OptimizationAnswer Engine Optimization
Structuring content so AI systems cite you as a source. and AI-assisted processes.

I didn't wait for a study to tell me something was shifting. I saw it in my own work — in how I research, how clients ask questions, how information gets found. At some point it became obvious: this isn't a trend. It's a structural break.

Over 20 years consulting companies on communications — from government agencies to mid-market businesses, from campaign strategy to digital transformation. AEO is the next logical step. And I'm glad I moved on it early.

Dr. Jan-Pierre Richter — AEO Strategist and AI Implementation Advisor
Why AEO

The moment it became clear: this changes everything.

Working on eBay's AI visibility made it concrete. I was systematically analyzing how one of the world's largest e-commerce companies was being cited — or not being cited — across AI platforms. The results were stark: products and listings that ranked excellently on Google simply didn't appear in Gemini and ChatGPT answers.

That wasn't an edge case. It was a systematic shift: ChatGPT, Gemini, and Google AI Overviews operate by different rules than classic search engines. They don't primarily evaluate backlinks and technical ranking factors — they look for structured, credible, machine-readable content. Companies that don't understand those rules are invisible to a growing share of their target audience.

AEO has been the core of my consulting work ever since. Not because it's a buzzword — but because it works. And because the right time to start is now, not in two years.

My approach

I show what I do — not what I've read.

I work with Claude, ChatGPT, and agent systems every day. Not as a hobby, but as core tools of my consulting practice. RAGRetrieval-Augmented Generation
AI checks your knowledge base before answering — so it knows your business, not just the internet. pipelines, MCPModel Context Protocol
Open standard that lets AI assistants connect to your tools — CRM, email, calendar. servers, AI agents — I build and use these systems myself. That's the difference between a consultant who assembles slides from whitepapers and one who shows you how to implement it today, concretely, practically.

The AI landscape moves fast. What I show you in a workshop isn't last year's state of the art — it's what's working right now. I keep pace so you don't have to do it alone.

My commitment: After a workshop with me, your team can use what we covered the next morning. Not someday.
Career

Professional background

  • AEO Strategist & AI Implementation Advisor
    Freelance — Richter Kommunikation, Berlin
  • Head of PR
    Affinitas GmbH (eDarling), Berlin
  • Strategy & Concept Consulting
    Scholz & Friends Agenda, Berlin
  • Freelance Strategist, Communications Consultant & Editor
    incl. komm.passion and WE DO communication
  • PR Consulting
    Johanssen + Kretschmer, Berlin
  • Freelance Associate
    Scholz & Friends Berlin
Academic background

Substance behind the practice.

Academic depth and hands-on experience aren't opposites — they reinforce each other.

  • ◆
    PhD (Dr. phil.) — Freie Universität Berlin Department of Communication and Media Studies
    Dissertation: Integrated 360° Communications
  • ◆
    Diploma in Communications — Universität der Künste Berlin (UdK) Focus: Communication and Media
  • ◆
    BA in Business Administration — Berufsakademie Schleswig-Holstein Business fundamentals and management
Clients

Who I've worked with.

Over 20 years of consulting — from traditional communications to AEO and AI integration.

  • eBay SEO consulting and AI implementation advisory — reference case for AEO research with Gemini and ChatGPT
  • Multiple German federal government agencies Communications strategy, event management, PR and campaign development
  • Major private health insurance company Crisis communications and editorial management
  • National energy provider Online and PR editorial
  • GloboTur Brazil Travel Specialist Website concept including SEO consulting

Some client names anonymized by request (confidentiality agreements).

Why CiteWert instead of a big agency?

  • You get me, not a junior team. At large agencies, the senior shows up for the pitch — then a trainee runs your project.
  • I work with Claude, ChatGPT, and agent systems every single day. Not as a consultant who builds decks about AI, but as a practitioner who uses it.
  • How-To, not theory. After the workshop, your team can work with the tools independently. No dependency, no retainer trap.
  • SMB budget, not enterprise pricing. I know the reality of mid-market companies — and I price accordingly.
Contact

Let's talk.

Whether it's strategy consulting, a workshop, or a quick question — I'm happy to connect. Direct, concrete, no sales pitch.

Book a discovery call